Getting a job at Salesforce is one of the hardest-to-get positions in the tech sector. Salesforce software engineers, cloud architects, and data scientists use cloud computing, big data analytics, market research, and sales savvy to develop cloud-based software to help the company's customers find more prospects, close more deals, and amaze customers with fantastic service and user experience.
So, how do you actually get to interview for Salesforce's roles? The most important step you can take is getting an internal referral from a current employee at the company. Here's a guide on how to get that referral and why it's so important.
Why a Salesforce Referral Matters
Companies like Salesforce and Oracle heavily rely on their referral program in the interview process. So getting referred by an existing employee is a big vote of confidence.
Getting a referral at Salesforce can make or break your ability to make it to the interview round. Salesforce is one of the world's largest tech and cloud computing companies. Not only that, it is the largest enterprise application company, out-competing other giants such as SAP, Adobe, and VMware.
As you can imagine, given this massive scale, Salesforce receives hundreds of applications for its open positions on a daily basis. Unfortunately, with all this competition, it can be difficult for even highly qualified candidates to stand out.
Companies like Salesforce often use specific internal tooling to analyze and review resumes to rank their scores. However, this changes rapidly and is nearly impossible to predict other than the basics of what makes an effective PM resume, data scientist resume, or engineering manager resume.
Thus, the strongest way to stand out in the application process is to get a referral from someone internal at Salesforce. Of course, getting one referral from anyone at the company helps, but here are some factors that can boost the signal from your referral:
- Role: The referral should ideally be of an employee with the same role as the one you're applying for.
- Seniority: Referrals are stronger from folks who have higher seniority.
- Team: If applying to a specific team (generally, this isn't the case with Salesforce roles), it helps to have someone from the team refer you.
- Familiarity: Salesforce can tell if a referral is genuine and if the person is familiar with your background–this helps in the application process
- Quantity: The more referrals, the better–Salesforce does note if there's a large number of internal employees referring a candidate.
All that said, referrals don't necessarily just help you get the interview; they can also help you pass the interview.
Note that in many companies like Salesforce, the hiring committee will take a comprehensive look at the application, including job referrals. So positive referrals can definitely boost a candidate's profile beyond just their interview performance.
Now that we know how important referrals are, let's strategize how to land them.
How to Source a Salesforce Referral
The best way to get referrals is to reach out to people you already know. In this section, we'll discuss how to identify those people and reach out to them or their second-degree connections.
The easiest way to find referrals from people who work at the company is to use LinkedIn's search feature. LinkedIn has a powerful advanced search feature that lets you browse people who work at the company you're applying for, in addition to people who used to work at the company.
In LinkedIn search, search for the company you're applying to (in this case, Salesforce), and click "All Filters" to see a panel like the one:
Note that you'll also want to filter by 1st-degree connections or 2nd-degree connections to see the individuals in your network. We've included the filter for the past company in case those who used to work at Salesforce could reach out to others they know at the company.
In addition to LinkedIn, let your personal network know you're applying for a role at Salesforce (as well as other companies you're applying for). This helps your friends and network search on your behalf. But, again, a simple text message or email can do wonders for helping leverage your weak ties to get connected.
If you're affiliated with a university, there are often alumni networks and programs where you can reach out. Browse through the university network and find people who might be a good fit who went to your school that would be interested. Ideally, they currently work at the company.
Ultimately, it may not be possible to actually find someone in your network who works at the company–we know this can be frustrating! That's why we're testing the beta of a new referral network for Exponent members. Sign up here to submit yourself to be referred to a top company.
Hopefully, you've generated a list of at least a few people you could reach out to for referrals. But now comes the most challenging and crucial step of the process, which 99% of people get wrong: how to ask for a referral.
Asking for Salesforce Referrals
Asking for a referral can feel uncomfortable and daunting. What if the person doesn't know you that well? What if they don't respond?
Keep in mind that, in general, employees want to refer you–employees at companies like Salesforce get thousand-dollar bonuses for successful referrals, so they're motivated to work with you and refer you if they think there's a good fit.
Let's look at how to draft a cold email to different types of contacts.
Close Connection
For a close connection (someone you would consider a friend), you can send a simple message to them as you usually do. Here's an example:
Hey Stephen! I'm applying for a few roles, including the Salesforce Product Security Software Engineering role. I heard that getting a referral helps my application, and I was wondering if you'd be able to refer me. Let me know if you'd be up for it, and I'd be happy to provide you with more materials to make the process as easy as possible!
Here are some critical elements of the message:
- Keep it personal: this is your friend; you don't need to be formal!
- Explain what role you're applying for: this helps set the context for your friend!
- Explain why their referral would help: the part on "getting a referral helps my application" helps explain to your friend why it'd be valuable (not everyone has that context!)
- Offer help: This request doesn't end here; you should offer to provide more information and ensure it's as easy a process for them as possible.
Less Close Connection
Let's imagine you're reaching out to someone from an alumni network or someone you knew professionally but a bit distantly.
Hey Stephen! I'm a Greendale university student, and I'm applying for a Salesforce Software Engineer role on the Product Security Slack team this year. I saw that you currently work at Salesforce as an Engineering Manager – working at Salesforce as a Software Engineer is my dream job, especially as I learn more about the possibilities of cloud computing and SaaS (software-as-a-service) in my engineering classes (with Professor Pelton). Also, I saw that you worked at Slack before it was acquired by Salesforce, one of my favorite Salesforce products (I've used Slack religiously for both work and personal messaging ever since I graduated from university, so you could say I'm a power user!). I'm looking to get your advice on applying to the Salesforce Software Engineering position and how working at Salesforce has been for you. I'd also love to ask you for a referral if, from our conversation, you thought I might be a good fit for the role. Let me know if you'd be up for a conversation - I should be free all day next Monday and Tuesday, and I'm happy to work around your schedule.
Here are some critical elements of this message:
- Mention the connection: highlight what brings you together, whether it be your university or a mutual friend
- Do your research: Show that you've done the research about the person you're reaching out to. What about their profile, in particular, is a good fit?
- Be upfront: Don't hide that you're looking for a referral. Instead, talk about how you'd like a referral alongside wanting other advice and support in the process.
- Clear action item: Make it easy for them to take the next step in the process by offering times to connect.
Asking a Close Connection to Ask Another Person
Sometimes, you'll want your connection to ask someone else on your behalf. Here's an example:
Hey Stephen! I'm applying for a few roles, including the Salesforce Software Engineer role. I've heard that getting a referral boosts my chances of landing the job. I saw you're connected to Leslie Knope, who works at Salesforce as a Lead Engineer. I thought we'd be a good connection given that we both have experience in the public sector as well as the private sector. I was wondering if you'd be open to passing along a message on my behalf (I can draft it!) and see if she'd be up to chat with me?
Here are some critical elements of this message:
- Explaining why the fit is good: Why should your friend connect you to this person? Explain what makes this connection worthwhile.
- Offer to draft the message: Don't simply ask to be connected. Instead, offer to draft a quick message that your friend can send on your behalf. This starts a "Double opt-in" process - Leslie will have to confirm she would like to connect with you before the connection is made. Offering the request this way makes it easier for the friend to actually send over the request.
After the Referral
So, now you've gotten someone to say yes–that's great! Be sure to answer all the questions they have in preparing your referral for review. Salesforce actually processes its job referrals through Workday, making the process relatively straightforward compared to other tech companies.
Once they've referred you, you'll get a confirmation, and a recruiter may reach out to you. Remember that regardless of a referral, you should still apply to the role on Salesforce's Careers page. The referral will augment your application but not replace it entirely.
After a recruiter reaches out, you can focus on the phone screen with the recruiter, which will usually be a conversation about your resume and background, before you get to the interview stage.
At Exponent, we recommend starting interview preparation before applying, given how challenging the interview processes are. Here are a few of the most common questions that you may be asked:
Product Management
- What's your favorite product and why? Watch our guide on answering this question.
- How would you measure the success of Slack Connect? Practice this Salesforce interview question here.
- Design a product to encourage voting. Watch a LinkedIn PM's response.
Software Engineering
- Design a Landmark Recognition System. Watch an Amazon Machine Learning Engineer walk through this question here.
- Implement Promise.all() Listen to an Engineer at Uber explain this coding problem here.
- Given an array of random numbers, push all the zeros of the array to the end of the array. Watch a sample answer here.
Technical Program Management & Engineering Management
- How do you handle poor performers on your team? Listen to an Amazon Software Development Manager answer this question here.
- How would you go about initiating a new technical program from scratch? Listen to a technical program manager answer this question.
- How do you recruit great engineers? Read our guide to recruiting and hiring.
Behavioral
- Tell me about a time you failed. Watch a founder's answer.
- Tell me about a time you had to make a decision to make short-term sacrifices for long-term gains. Listen to how you can answer this question here.
More Resources
While we hope this article was helpful, chances are you'll need more resources to best prepare for the Salesforce interview. Luckily, there are tons of different resources on Exponent to help you practice and get ready for your upcoming Salesforce interview:
💬 Get prepared with example Salesforce interview questions
👯♂️ Practice your behavioral and product sense skills with our interview practice tool.
Your Exponent membership awaits.
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