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Negotiation is a process of communication between two or more parties to reach an agreement. It is important because it allows parties to come to a mutually beneficial agreement that meets the needs of all involved.
Learning negotiation can help individuals develop better communication and problem-solving skills, as well as the ability to think critically and strategically. It can also help individuals become more confident in their ability to reach agreements.
Negotiation is used in many different types of jobs, including sales, marketing, customer service, human resources, and management. Negotiation is also used in legal and political contexts.