Gain Experience: Work in a related field like business, engineering, or product marketing. These are great stepping stones in product management.
College Degree: Most product managers have at least a bachelor's degree. About half of all senior product managers also have an MBA or master's degree.
Learn About Product Management: Develop an understanding of product management concepts and processes. Take PM courses at school, shadow a product manager at work, take courses on Exponent to learn the fundamentals of PM interviews, or take certificate programs to expand your product knowledge.
APM Programs or Internships: Intern for top tech companies or apply for their Associate Product Manager teams to get an inside look at the product at their organization. Your university or college may also have extra resources to help you apply for these roles.
Work as a Junior PM: Talk to leaders at your current company. Ask if you can shadow another product manager or participate in product management meetings. Even if your job title doesn't say product manager, you can still gain experience.
Necessary Skills
In a recent Product Plan survey, these skills were considered the most in demand for PMs this year. They were the most frequently mentioned in product management job postings.
Prioritization: Being able to talk to users and empathize with their pain points is critical to being a great PM. You'll have to prioritize which projects have the most significant impact in the least time. Prioritization is the single best skill for product managers to have.
Communication: You'll interact with many teams and departments as a product manager. One day, you could chat with engineering leads about a technical roadblock you must overcome. On another day, you might present the status of your product updates to upper management. Communication skills are essential to good product management.
People Management: Your team will need you to lead through uncertain product cycles. You'll work with engineers, marketing teams, the C-suite, and sometimes even investors to deliver a product. You'll build successful products with good leadership skills to inspire and direct your team.
Technical: Technical product management skills aren't as popular anymore. Many non-technical PMs are joining the field more than ever before. However, knowing how to interact with engineering teams is still essential. You may not need to code a product, but you'll need to understand technical documentation and the engineering pipeline.
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What is your interviewer thinking? Read this PM interview rubric to learn what skills and qualifications your interviewer is looking for.
Tips for New PMs
Get experience in related fields: If you're not yet working in product management, spend time interacting with product teams however you can. Volunteer to collaborate on specific projects. Contribute to open-source blogs. Apply to product management internships or APM programs to get a taste of life as a product manager.
Develop a deep understanding of the product: Spend time studying your company's product. What pain points does it solve for users? How might you improve it?
Develop a network of contacts by Attending product workshops or conferences, offering to collaborate with your company's product team, and reaching out to other product managers on LinkedIn for advice and inspiration.
Stay up to date with the latest technology: Pay attention to product trends. When you read product blogs or follow the most popular apps in your space, you'll notice a lot, from UI decisions to functionality patterns.
Take advantage of learning and development opportunities: See if your employer will pay for extra learning courses or resources to study product management. Ask friends for product mentorship or build your network to grow.
Break into PM
We know it's exciting and nerve-wracking to jump into a new career! That's why Exponent put together a complete interview prep experience to break into product management. It includes:
Courses: Learn to ace your behavioral and product strategy interviews with in-depth product manager interview courses. Ace even the most challenging interview questions.
Company Guides: Get the inside scoop into tech's biggest companies and what they're looking for in effective product managers.