How to Succeed as a Non-Technical Product Manager
Are you a non-technical product manager looking for career advice? Learn about essential skills and how to build and manage technical products.
Anthony Pellegrino
Product Management Posts
Read our latest blog posts about Product Management on Exponent.
Should You Become a Product Manager in 2023?
Thinking of breaking into product management in 2023? Get a preview of the career and projects you'll be working on.
Exponent Team
How to Transition to Product Management From Any Role: The Complete Guide
📚Hey there! Considering transitioning into product management from another role?.Our product manager interview course can help you nail the intervi...
Anthony Pellegrino
Ultimate Guide to Web3 Product Management (+ interview questions and answers)
From Web2 to Web3, discover how to navigate the rapidly evolving world of decentralized products. Break into the exciting field of Web3 and crypto ...
Exponent Team
The 34 Most Important Product Manager Interview Questions
Prepare for your product manager interview by studying the most frequently asked questions. Learn to answer behavioral, analytical, product design,...
Exponent Team
Coalition Is Hiring Product Managers - What It's Like & How to Ace the Interview
💡Hey there! Read our full Product Management Interview Course to see video answers to all the most common interview questions. Sneak Peek: The thr...
Anthony Pellegrino
What Does a Product Manager Do All Day? - A Day In the Life of a Product Manager
Thinking of becoming a Pm and trying to figure out what a product manager does all day? Check out our overview of a typical day for a product manager.
Anthony Pellegrino
How to Write A Product Manager Cover Letter + Example
Write and format your product manager cover letter with our tips and sample to break into your next product management role in 2022.
Stephen Greet
The 9 Best Product Roadmap Tools of 2022 (Paid & Free)
Product roadmaps are critical for product management at every company. Check out our list of the 9 best product roadmap tools to use in 2022.
Anthony Pellegrino
How to Brainstorm Creative Answers for the Product Design Interview
Trying to come up with creative answers for the product design interview? Stephen Cognetta breaks down his formula for ideating and brainstorming a...
Stephen Cognetta
How to Get Your First Product Manager Job: A Guide for Aspiring PMs
How do you get your first job in product? Anton Kravchenko, a former Director of Product at Salesforce, breaks down how he broke into tech.
Exponent Team
Transition from Business Analyst to Product Management Career
Thinking of making the transition from business analyst to product manager? We've got you covered.
Exponent Team
From UX to Product Management: A Roadmap for Success
UX designers are well suited for roles in product management. But how do you make the transition from product design and research to managing produ...
Exponent Team
Complete Product Manager Resume Guide (with FAANG Templates)
Your product manager resume can help you stand out from a crowded field of applicants. Learn what you should and shouldn't include in your resume t...
Exponent Team
4 Reasons You Shouldn't Become a Product Manager
The product manager career path isn't for everyone. If you need structure and predictability in your role, being a PM may be stressful!
Exponent Team
![Your First 30, 60, 90 Days as a Product Manager [Checklist]: Tips & Tricks for Success in Your New Role](https://exponent-blog.ghost.io/content/images/pmlesson/2022/02/mega-creator.svg)
Your First 30, 60, 90 Days as a Product Manager [Checklist]: Tips & Tricks for Success in Your New Role
Your first 90 days as a product manager can feel overwhelming. A commonly repeated phrase is that it feels like you're drinking from a firehose. M...
Anthony Pellegrino
The 9 Best Product Management Books to Sharpen Your PM Skills
Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find.
Nick
How to Become a PM: Career Path Guide
Many tech professionals follow a product manager career path because it blends responsibilities. Take a closer look at product management as a care...
Kevin Wei
Facebook PM Interview Reaction and Evaluation by Hiring Manager
Today, we'll cover something a little different. We'll do a step-by-step review of a real-world product management mock interview. In this video, o...
Anthony Pellegrino
How to Ace Facebook's Product Execution Interview
And if you're not interviewing, how to get better at defining the right metrics for your team
Alexis and Adrienne
Fitting in at FAANG: How to Ace Google, Facebook, and Amazon Behavioral Interview Questions
Companies test for culture fit (as well as a whole range of interpersonal and professional skills) in the behavioral interview. How can you best pr...
Anthony Pellegrino
How I Prepared for Facebook PM Interviews: Leadership and Drive
The first time I prepared for PM interviews, I realized how hard it is to remember past details. After that, I began recording stories while they w...
Rohan Katyal
Leveraging your PM Superpowers
In this article, I’ll discuss some of the more common PM superpowers and weaknesses, how to leverage them, and how to answer the common strength/we...
Jeff Lee
Agile vs. Waterfall: Which Methodology is Right For Your Project?
Product managers, technical program managers, and software developers will need development methodologies like Agile or Waterfall to develop their ...
Anthony Pellegrino
Networking to grow your PM career
In this article, I'll discuss ways in which you can grow, maintain, and leverage your network to help you in your Product Management career!
Jeff Lee
How I got a $375K PM offer from Instagram
Recently, a Facebook recruiter reached out to me about senior PM openings. Curious, I went through the interview process to put my learnings to the...
Linda Zhang
How to Ace Google’s Product Strategy Interview
Here's exactly how to ace the Google product strategy interview.
Alexis and Adrienne
The Ultimate PM Interview Study Plan
Here's how to crack the PM interview, written by Richa Pareek, Uber PM and former Google PM.
Richa Pareek
Group Product Managers vs. Principal Product Managers
Group Product Managers and Principal Product Managers are both lucrative PM careers, but which is right for you?
Anthony Pellegrino
Ace the product management take-home assignment
In this article, I’ll discuss the overall strategy on how to tackle the PM interview take-home assignment so that you can progress further in your ...
Jeff Lee
What is Product Vision?
Product visions is the compass PMs use during the development of their products. Nevertheless, product managers frequently struggle when creating t...
Anthony Pellegrino
How to Ace A/B Testing Interview Questions
A/B testing is some of the most important research that is conducted by most companies today. As such, aspiring PMs should expect to be asked sever...
Anthony Pellegrino
How to Write a Product Requirements Document (PRD)
Want to know what a PRD is? Or how to write one? If you’re new to writing PRDs, here are some tips to help you make the most out of the process.
Omar Eduardo Fernandez
The New Normal For Tech PMs Navigating COVID-19
How are PMs handling the landscape amid COVID-19? We surveyed 60+ tech PMs from all industries, levels of experience, and regions of the world to f...
Lindsey Parker
How Technical Should Product Managers Be?
PMs build and manage technical products. To do so, they interact with software engineers and data scientists on a daily basis. However, PMs are not...
Kevin Wei
Is Product Management Certification Right For You?
You want to be a PM, but you're still building experience. Does getting PM Certified make sense? We break it down and give you a few suggestions.
Lindsey Parker
PM While Black: Making product management accessible to the Black community
In this post, we talk to Kayiita Johnson, product manager at Google Nest and the founder of PM While Black, a site making PM accessible to the Blac...
Stephen Cognetta
How to Pitch Your Product Vision in Product Management Interviews
This article outlines a practical 10-step approach for you to present a new product idea during a product management interview.
Timothy Fallen-Bailey
Product Manager Interview Tips
In this article, I’ll give you tips for every stage of the Product Management job hunt process, from sourcing opportunities to the final interview....
Jeff Lee
Why Decode and Conquer is no longer enough to prepare you for Product Manager Interviews
Product Management interviews are only getting tougher by the year. In this article, we'll show you why you need to go beyond Decode & Conquer if y...
Karthik Menta
Three Product Strategy Tools to Use in Your Next PM Interview
If you haven't done much strategy work, then this article will give you some basic frameworks and thinking. We cover Porter's 5 Forces model, SWOT...
Timothy Fallen-Bailey
A Less Linear Approach to CIRCLES for Product Design Questions
Like all frameworks, CIRCLES is not a one-size-fits-all and should only be used in the proper context. In this article, we present you with a less ...
Edward Yu
Questions to Ask Your PM Interviewer
In this article, we explore what to ask & what not to ask your interviewer, and how to avoid getting vanilla canned responses.
Kevin Wei
Product School Review: Everything you need to know before considering PM Bootcamps
The author, Jeff Lee, attended Product School's PM Certificate course himself in the spring of 2018. In this article, he discusses what the course ...
Jeff Lee
How to Ace Prioritization Questions in Product Management Interviews
Prioritization interview questions test whether you can develop a process to identify what your team should be working on. This guide will show you...
Kevin Wei
The Best Associate Product Manager Programs
This guide provides an explanation of the associate product manager role and an overview of the 15 most popular APM programs.
Kevin Wei
How to Crush your PM Recruiting as an MBA
Are you using your MBA to pivot into product management? In this article, we will show you step-by-step on how to plan your timeline and crush your...
Karthik Menta
15 Teleconferencing Tips for a Successful Remote Interview
15 tips are given for having a successful job interview by teleconference. Written for a technical audience, it describes how to prepare a week bef...
Timothy Fallen-Bailey
Product Marketing vs. Product Management
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? In this article, we’ll highlight some of these simi...
Robin Bhaduri
Essential Skills Every Product Manager Should Have
Product managers come from a variety of backgrounds and skill sets. So what makes a great PM? In this article, we'll cover the fundamental skills e...
Jeff Lee
A Day in the Life of a Product Manager: Consumer and Enterprise
Take a look at a typical day in the life of a consumer product manager (Google) and an enterprise product manager (IBM).
Kevin Wei
How to Transition from Consulting to PM
Learn how consultants, who want to get into tech, successfully transition into product management.
Kevin Wei
Remote Product Management: Setting Up The Right Remote Culture
For effective and sustainable remote working, setting up the right culture is paramount. We at Exponent wanted to share some of the best practices ...
Mitchell Kim
Mission-driven Product Management
We interview Lisa Wang, former Google PM and CEO and founder of Almost Fun on her journey in product management and how she found a mission-driven ...
Stephen Cognetta
Should I Be A Consultant or A Product Manager?
Considering a career in management consulting or product management? Here's an overview of these two roles and what you should consider before deci...
Kevin Wei
How Do I Become a Product Manager at IBM?
Want to become a product manager at IBM? Look no further. Kevin shares his journey breaking into product as a new grad hire at IBM. Check out this ...
Kevin Wei
Building Products for Positive Social Impact with Divya Dhar
Want to build products for positive social impact? Learn from Divya Dhar, an Exponent alumnus, about her diverse journey from being a doctor to f...
Mitchell Kim
How to Answer Senior PM Interview Questions With Your Own Structure
In our last post, we described some of the issues with structures and frameworks that interfere with answering interview questions at the level we ...
Matt Susskind
Why You Need to Move Beyond PM Interview Frameworks
Struggling to ace your senior PM interview? Looking to bring more of your depth and experience into your answer, but not sure how to fit it in?
Matt Susskind
Non-Technical Rookie Errors To Avoid In Your Product Management Interview
Are you in the process of preparing for an upcoming product management interview? Whilst strong technical knowledge plays a fundamental role in a s...
Exponent Team
Communication Tips For Excelling In Your Product Management Interview
The perfect product manager candidate will have several core attributes. For an entry-level candidate, it’s almost impossible to tick all of the bo...
Exponent Team
Traps To Avoid In Your Product Management Interview
A product management interview can be both exciting and nerve-wracking. There is often a great deal of variance in how tech companies conduct these...
Exponent Team
Life of a European Product Manager
Interested in being a PM in Europe? Learn from Katja Muradyan, an Exponent alumnus, about her journey breaking into product from a consulting bac...
Mitchell Kim
Landing College Internships: Engineering, Growth, and Product Management
Want to learn how to land and make the most out of prestigious internships? Read and learn from Sid Panjwani, an Exponent graduate, about what he ...
Mitchell Kim
Product Managing the Cloud with Hemanth Kempanna
Want to learn how to build cloud-based products? Read and learn from Hemanth Kempanna, an Exponent graduate, about topics ranging from his journey...
Mitchell Kim
Breaking into Product Management from a Non-Technical Background
Want to learn how to break into product from a non-traditional, non-technical background? Read and learn all about how Azi Hussain, an Exponent g...
Mitchell Kim
Differences between PM (Product Manager) vs TPM (Technical Program Manager)
So, what’s the difference between a Product Manager (PM) and a Technical Program Manager (TPM)? In this article, we’ll illuminate some of these sim...
Ethan Harry
Product Design Case Study: Design a Smart Fridge
Read this post to read our case study on the PM interview product design question, design a smart fridge.
Mitchell Kim
How to Prepare for Product Management (PM) Behavioral Interviews
Want to know all about answering behavioral interview questions for product management (PM) interviews? Learn from our very own Stephen Cognetta on...
Mitchell Kim
PM Interview Product Design Case Study - Pet Pain Points
Read this post to read our case study on the PM interview product design question, Design a product that solves user pain points around owning a pet.
Mitchell Kim
PM Interview Product Design Case Study—Tokyo Olympics
Read this post to read our case study on the PM interview product design question, How would you design an emergency system for the 2020 Olympics?
Mitchell Kim
PM Interview Estimation Case Study - Laundry Detergent
Read this post to read our case study on the PM interview estimation question, Estimate how much laundry detergent is used every year, across the w...
Mitchell Kim
How to Manage Product Managers: Herding The Cat Herders
Managing a team of product managers is challenging–it’s like herding a bunch of cat herders. There is an art to managing PMs and the secret lies in...
Tzvika Barenholz
Product Innovation with Rick Robinson, VP Product AARP Innovation Labs
In this Path to PM post, Rick and I discuss breaking into product management and how Rick ended up working in an innovation lab at AARP.
Stephen Cognetta
Consumer vs. Enterprise Product Management: The Complete Guide
Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product...
Rak Garg
Should you be a product manager or software engineer?
Here's a breakdown of how to consider a career in product management versus software engineering.
Exponent Team
How To 10X Product Growth—SC Moatti, Founder of Products That Count
In this Path to PM post, SC and I discuss strategies for common PM interview questions, including how you would 10x growth at a company.
Stephen Cognetta
How To Transition from Software Engineer to Product Manager
So, are you a software engineer interested in becoming a product manager? Here's a definitive guide for your approaches and a step-by-step playbook...
Rak Garg
PM Interview Videos: iPhone Favorite Product
In this live mock product management interview, Stephen asks Muhammad why his favorite product is the iPhone, and what he would do to improve it.
Stephen Cognetta
How to Evaluate Associate Product Manager (APM) Programs
Are you deciding between Associate Product Manager (APM) offers? Read this article on how to go about starting your product management (PM) career.
Rak Garg
Preparing for the Associate Product Manager interview—Hamsa Pillai, Google APM
In this Path to PM blog post, Hamsa and Stephen discuss how to prepare and ace the undergraduate associate product management interview.
Stephen Cognetta
How To Answer Product Management Interview Questions—Sachin Rekhi
In this post, Sachin Rekhi, founder and CEO of collaborative notes app Notejoy, gives a masterclass on answering the most commonly encountered inte...
Stephen Cognetta
How To Break Into Product Management—Sachin Rekhi
Sachin Rekhi is the founder and CEO of Notejoy, and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five pr...
Stephen Cognetta
The Four Skills of Product Management
PM roles vary a lot. But, what are the main skills every product manager must know? Beyond a few core competencies, most PM roles require a highly ...
Andrew Jones
Product Leaders: Influence, Service & Patience—Saeed Khan, Transformation Labs
In this Path to PM post, Saeed shares his advice if he were applying for product management careers all over again, and why great product leadershi...
Stephen Cognetta
How To Land a Product Management Job Straight Out of College
Breaking into product management straight out of college is challenging. Here’s my guide on how to best position yourself for a product management ...
Sushanth Raman
The "Why" of Interviewing—Suzanne Abate, PM Consultant and Instructor
Suzanne Abate is the co-founder of The Development Factory and online PM community, 100 Product Managers. In this Path to PM blog post, Suzanne and...
Stephen Cognetta
A Checklist For The Perfect Product Management Resume
After reviewing thousands of resumes at PMLesson, we've compiled a definitive checklist for what the best of them have in common. Run through this ...
Stephen Cognetta
![[Guide] Ace Your Product Sense Interviews](https://exponent-blog.ghost.io/content/images/2023/11/Product-Manager-Product-Sense-Prep.jpeg)
[Guide] Ace Your Product Sense Interviews
The key elements of product sense are empathy, domain knowledge, and creativity. Shreyas Doshi, product lead at Stripe, and I discuss how to improv...
Stephen Cognetta
10-30-50 Product Management—Shreyas Doshi, Product Lead at Stripe
Shreyas Doshi is a product lead at Stripe. In this Path to PM post, we discuss switching product management careers and Shreyas's 10-30-50 product ...
Stephen Cognetta
Disney's PM Director on Lean Startup and the Media Industry
Sanaz Alexander is a product manager at the Disney ABC Television Group Software Solutions team based in Burbank, CA. In this Path to PM blog post,...
Stephen Cognetta
All About The Users—Todd Olson, CEO of Pendo
Todd Olson is the CEO and co-founder of Pendo. In this Path to PM post, we discuss the importance of connecting with a product's users and the toug...
Stephen Cognetta
Great PM Interview Answers Include Tradeoffs. Here's How.
Effective discussion of tradeoffs can make or break your PM interview. Here are some helpful tips on how to bring up tradeoffs in your upcoming int...
Sushanth Raman
Associate Product Manager Sample Resume
Here's a copy of my resume when I was accepted to the Google Associate Product Management (APM) program. This resume should be used as a sample res...
Stephen Cognetta
Product Managing Your Career—Stanford PM Instructor Daniel Elizalde
Daniel Elizade teaches Internet of Things product management at Stanford University, and works as an Internet-of-Things PM Coach full-time. In this...
Stephen Cognetta
Analyst to Product Manager—Emma Yee, Senior Data PM at GoodRx
Emma Yee is a current Senior Data Product Manager at GoodRx, after starting her career as an analyst for five years. In this Path to PM blog post, ...
Stephen Cognetta
PM Case Study: Redesigning Chase's Country Dropdown
In this article, we analyze how Chase Bank should redesign its travel dropdown.
Stephen Cognetta
Defining Product Management—Raphael Korach, Founder of The PM Interview
Path to PM is a series of interviews with product leaders about breaking into product management. In this session, we interview Raphael Korach, fou...
Stephen Cognetta
Falling into Product Management—Jim Semick, Co-Founder of ProductPlan
Path to PM is a series of interviews with product leaders about breaking into product management. In this session, we interview Jim Semick, co-foun...
Stephen Cognetta
Perfect PM Interview Practice—Ryan Hill, Founder of APMList
Path to PM is a series of interviews with product leaders about breaking into product management. In this session, we interview Ryan Hill, founder ...
Stephen Cognetta